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Valencia, September 15, 2025 – Vidext, a Spanish startup, is redefining its business process automation using artificial intelligence. They have closed a €6 million Series A round led by Flashpoint, an international tech investment firm with c. $500 million AUM that invested in c.90 global tech companies originating from Europe and Israel incl., Shazam, Chess.com, and Guesty. HWK, 4Founders Capital, Sabadell Venture Capital, and DraperB1 also participated in the round, forming a top-tier investor syndicate.
The deal is positioning Vidext as one of the best-placed players to lead the fast-growing global AI business automation market, estimated in the billions and expanding rapidly.
Vidext’s platform turns written content into professional, personalized videos using AI, enabling companies to automate repetitive tasks, increase efficiency, and gain actionable insights for faster, more effective decision-making.
Founded in 2022 in Valencia, Vidext has grown 3.5x over the past year, with a customer base of more than 250 companies, including major multinational companies such as Iberdrola, Loewe, Mapfre, ISDIN, Yves Rocher, and Daiichi-Sankyo, which already use its technology to transform communications and optimize processes.
Use of proceeds: Global Expansion and Disruptive Product
The new financing will be used to support the launch of a new AI product designed specifically for marketing and sales teams, helping them to automate processes, eliminate administrative tasks, accelerate workflows, and empower decision-making.
The product already has a waitlist of dozens of companies seeking early access, confirming strong market demand even before its release.
At the same time, the company will accelerate its international expansion: opening operations in the UK in 2025 and preparing to enter the US in 2026, to become a global player in AI business automation.
“In just three years, we've scaled a vision from Valencia into a thriving business, surpassing €2M in ARR and securing over 250 global clients, including leaders like Iberdrola, Loewe, and Mapfre. With the backing of Flashpoint and our investment partners, we are now poised to launch our technology in the UK and US markets, proving that Spain is a powerhouse for building globally ambitious, world-class companies.,” said Jon Enríquez, co-founder and CEO of Vidext.
Márton Medveczky, associate partner at Flashpoint Venture Growth Fund IV added: “We have always been curious about the implications of AI in B2B sales, and we believe Vidext offers a compelling perspective that empowers salespeople to sell more effectively and efficiently. The company exhibits all the hallmarks of a great organization, supported by a lean and efficient team. This investment represents our second in a Spanish company, and we remain committed to seeking out further talent in Spain.”
“As attention becomes the most valuable currency, Vidext is well-positioned to become the go-to AI platform for companies creating intelligent, engaging content,” added Juan Santamaría, CEO at HWK TechInvestment. He continued: “We believe this team combines global ambition with exceptional speed and execution, and we are proud to support their mission to set the global standard for AI-powered corporate content.”
Founded in 2022 in Valencia, Vidext is the Spanish startup leading AI-powered business automation. Its technology transforms written content into personalized videos and helps communication, sales, and marketing teams automate processes, eliminate repetitive tasks, and make more effective decisions.
With more than 250 clients and exponential growth, Vidext has just closed a €6 million Series A led by Flashpoint to accelerate its international expansion into the UK and the US.
