Personal LinkedIn account – the way to promote your achievements and to grow visibility of your company

April 26, 2022 · Reading Time: 4 minutes

Why do you need your personal LinkedIn?

  1. Extend your network

Finally we are back to in-person events but still you can get the first contact from the LinkedIn. You might hate attending various conferences being a hige introvert, so this is the great tool that will help you to connect to partners, startup founders, other VCs, potential employers.

2. Grow your value

By building you LinkedIn profile correctly you will grow you value as a potential speaker, market expert and enjoy the benefits of being part of a strong brand of your current and previous employers.

Creation of quality personal LinkedIn account will help your potential contacts to see the value of connecting with you. Not only job hunters use LinkedIn.

Visualization

  1. Photos
  • Profile (high-quality, professional-looking, yourself alone)

Think of it as your first step to building your personal brand on LinkedIn and making yourself stand out from other recruiters. Pick a photo that looks like you and use a high-resolution image. Make sure your face takes up at least 60% of the frame and be the only person in the picture wearing what you’d wear to work. Get someone else to take the picture for you. Take the photo in soft, natural light and use filters wisely.

You can event use a video for your LinkedIn profile photo. Remember that you can only record or upload a profile video from the LinkedIn mobile app. To add a profile video: Tap your profile photo, then tap View Profile. Tap the Add icon on your profile photo > then tap Add profile video.

Why to use video in our LinkedIn Profiles? The answer is simple:

Because the “human connection” is still vital to our business transactions. A picture (or a video) is worth a thousand words. You get so much priceless information about a person from seeing them walk, talk, move, present, sell.

  • Background (logo over the image, speaking to a public audience, team meeting photo).

Your background photo is second what viewers see on your profile page. It shows a little more about what matters to you. E.g. if you are promoting an event try to show it on your background picture. Avoid distracting backgrounds.

2. Multimedia content — can be added in Featured of Experience section

  • Videos up to 10 minutes

What types of videos can you use in my LinkedIn Profile? It can be video testimonials from happy customers, product demos, how-to videos, company news and updates and videos of you giving a speech, industry talk or presentation.

  • Links to blog posts, landing pages

How to use your Networking Opportunities?

  1. You should figure out what type of people you want to connect with.
  2. We advise to leverage keywords in your profile to attract visitors of your preference. Let’s use as an example a web developer . For this kind of the specialist would be relevant to use such keywords as software development, application development, etc. In this case this profile will appear in a more accurate search.
  3. Personalize your connection requests. When you click the Connect button on the person’s profile, a message box appears. You can use this box to type a more personalized message for your connection: “It was nice getting to know you in the XYZ seminar last week. Let’s keep in touch.” or “I have read some of your posts, and I love your perspective, so I thought it would be great to connect with you.”

Grow your value

  1. Share the expertise with your network to help you becoming an opinion maker and a valuable business contact.
  2. Join LinkedIn Groups related to your area of expertise — this gives you the audience important for your brand.
  3. Re-use old content, the most useful one
  4. Maintain a regular flow of new content
  5. Engage your contacts in discussions
  6. Use appropriate hashtags

What is my action plan?

  1. Complete all sections of your profile and be up to date (work on your personal branding).
  2. Make sure your pictures look professional and avoid mistakes in text.
  3. Expand your network, but do not be annoying (nurture relationships).
  4. Personalize all your messages/requests.

You should mention why this person can be interested in connecting. Maybe you read some interview with the potential contact or you are interested in his/her opinion on different matters, maybe you met at the conference etc.

  1. Link to additional content you have produced (blog posts, video of you speaking at events, etc).
  2. Be active (join relevant groups, share new content, use hashtags, comment, etc).
  3. Avoid commenting on political news.

While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you? Your connections will make assumption and form an opinion, which may or may not be in your favor. LinkedIn is not the correct platform for those discussions.

LinkedIn is a perfect networking tool! Even if you’re an introvert and hate attending in-person events, you can build necessary connections using LinkedIn.